In this seminar, you will immerse yourself in the dynamic world of product development. You will learn how to quickly turn an initial idea into a minimum viable product (MVP) prototype, test it with real users, and iterate based on feedback. The focus is on “vibe coding”—an approach that enables intuitive and agile prototyping—as well as a data-driven and user-centered process. The goal is to create a functioning product in the shortest possible time that offers real added value for the target group. In addition, you will create a digital business model plan to evaluate the economic viability of your concept.

• Kick-off: October 10, 2025, 3:30–5:30 p.m.
• Workshop “Mastering Scientific Writing”: October 22, 2025, 9:00 a.m.–12:30 p.m. + 1:30–6:00 p.m.
• Interim presentations: December 4, 2025, 3:00–5:30 p.m. (S1|03 161)
• Seminar paper submission deadline: February 9, 2026, 11:59 p.m.
• Final presentations: February 12, 2026, 1:30–4:30 p.m.

• Vibe Coding: Introduction to the basics of rapid prototyping and intuitive programming.
• Minimum Viable Product (MVP): Development of core functions and benefits in order to realize a product with minimal effort.
• User-centered design: Strategies and techniques for developing products based on user needs.
• Usertests: Planning, conducting, and evaluating user tests to gather valuable feedback.
• Iterative development process: Application of agile methods for continuous improvement of the prototype.
• Digital business model plan: Creation of a plan that encompasses the core components of a digital business model, such as value proposition, target groups, revenue streams, and cost structure.

Technical (hard skills):

• Develop an understanding of the fundamentals of the MVP approach and apply it in practice
• Create prototypes quickly and intuitively using Vibe coding methods.
• Conduct a user test independently, from conception to evaluation.
• Collect feedback from users and use it to iterate your own prototype.
• Identify the most important components of a digital business model and draft a plan.
• Understand and apply the role of user feedback in product development.

Interdisciplinary (soft skills):

• Train problem-solving and decision-making skills through rapid iteration of prototypes.
• Critically reflect on the relevance and value of an idea.
• Effectively organize teamwork and communication in an agile environment.
• Improve presentation skills by presenting prototypes and business model plans.
• Deal constructively with uncertainty and feedback and adapt development accordingly.