Electronic Markets: Digital Business and Platforms

Electronic Markets: Digital Business and Platforms

Docent Prof. Dr. Alexander Benlian
Supervisor Evgheni Croitor, Jonas Toutaoui, Anjuli Franz
Course Lecture + Exercise
Target Audience  
Regular Cycle  
Documents The documents are freely available:

Content of the Course:

Building Block 1: Digital Platforms

  • Foundations and Core Principles
  • Platform Strategies and Governance

Building Block 2: (Digital) Business Models

  • Business Model Frameworks
  • Value Proposition Design and Design Thinking
  • Minimum Viable Product (MVP) and Prototyping
  • Agile Product Development

Building Block 3: Digital Transformation

  • Concept and Economic Essentials
  • Strategies and Implementation
  • Disruptive Technologies

Learning Objectives:

Grundlagen von digitalen Platformen/Ökosystemen und ihren Dynamiken.

Anwendung von aktuellen Methodiken zur Entwicklung von Geschäftsmodellen und Produktprototypen.

Methoden und Ansätze zur digitalen Transformation von Unternehmen.