Electronic Commerce: Digital Products and Services

Electronic Commerce: Digital Products & Services

Docent Prof. Dr. Alexander Benlian
Supervisor Evgheni Croitor, Julian Löbbers
Course Lecture + Exercise

Content of the Course:

Building Block 1: Core Topics

  • Basic Concepts in E-Commerce & Mobile-Commerce
  • E-Commerce Business Models
  • Digital Products and Services
  • Online Marketing

Building Block 2: Advanced Topics

  • E-Commerce Analytics
  • Recommender Systems and Personalization
  • Price Differentiation and Bundling
  • Digital Nudging in E-Commerce

Learning Objectives:

Einsatzmöglichkeiten und Grenzen des E-Commerce im Unternehmen kennen lernen.

Anwendung aktueller Methodiken zum Online Marketing, E-Commerce Analytics und Empfehlungssystemen.

Erlernen fortgeschrittene Ansätze in den Bereichen Product Pricing und Digital Nudging.